Passion and intent are the building blocks to starting a brand or business. But to scale and grow, investment has to be made. The importance of money for entrepreneurs is crucial to getting a business up and running and can indicate whether startups fail. With profits and funding, you’re able to reinvest your business to gain more profit.
While fundraising for your business can supercharge the growth, the timing has to be intentional. But this isn’t as simple as pitching and receiving money because when you take money from investors, you’re also giving them some ownership into your company. So not only will you be diluting your equity, but you will also open up feedback and choices from product development to hiring.
To help you understand the steps in securing funding to grow your business goals, we talked with Beauty Business Essentials contributor Fenton Jagdeo for this introductory guide. Yellowbrick’s What are the steps to secure funding is your source to find out what it takes to raise capital and determine if this is the right step for your current business state. In this guide, you’ll be walked through the steps and will be provided with advice and examples experienced by Fenton as he continues to grow his cosmetics brand for the new wave of masculinity, Faculty.
In this guide, you’ll find the following information:
- Five steps to secure funding
- How to determine if you’re ready to raise capital
- Advice from Fenton Jagdeo
