Mini-Course: An Introduction To Sneaker Jobs

Reebok and Yellowbrick Impact partnered to give 50 students scholarships to a special Reebok x Sneakers Essential program. This mini-course lets you access an exclusive look into sneaker jobs at Reebok.

Reebok is an American-inspired global brand with a deep fitness heritage. Reebok grew its reputation within the sneaker and streetwear industry through models and collaborations like Allen Iverson’s sports-inspired Question line, the Freestyles, Melody Ehsani x Reebok collaborations, the Eames x Reebok Club C’s collection, and the Beatniks.

Sneaker companies make up almost 50% of the US total footwear market. The US footwear market is worth over 55 billion dollars, and it’s expected to grow to be worth over 80 billion dollars in the next five years. This growth will be driven by the increasing demand for fashionable, athletic footwear, including sneakers. As a result, as the footwear industry grows, so does the influx of sneaker jobs in the market.

If you love sneakers, it may be no surprise that there are jobs out there for people who want to work in the industry. But if you don’t know anything about the business, then this could be your chance to find out what it’s all about.

In this mini-course, you’ll find the following information:

• Reebok’s Sneaker Designer Tells it All
• The Creative Process in Bringing a Concept to Consumer
• The Quarterback in the Production Process
• The Impact of Sneaker Drops in Marketing

Sneaker Jobs at Reebok you’ll learn about in this mini-course:

• Footwear Designer
• Concept to Consumer Manager
• Footwear Product Manager
• Footwear Brand Marketing Manager

Want to understand the sneaker business and what it takes to launch a sneaker into the market? Check out this sneakers course.