- How Footwear is Made
- Idea to Business
- Business Models
- Identifying the Consumer
- Building from Product to Collection
- Supply Chain
- Augmented Retail - Disrupting with Technology
- Management Soft Skills
- Diversity and Inclusion in The Industry
- Building Teams
- Product Development
- Range Planning
- Sourcing Production
- Understanding Materials and Textures
- Costing Production
- Working With Production Units and Manufacturers
- How To Communicate With Factories
- The Tech Pack and Size Grading
- Industry Software Overview
- Building Your Brand
- Naming Your Brand
- Developing Identity
- Telling Your Brand’s Story
- Creating Packaging
- Branding Principles, Frameworks and Challenges
- Branding in The Digital Age and into the Future
- Creating a Web Presence
- Wholesale Distribution
- Marketing Wholesale
- PR and Communication
- Selling Direct-to-consumer (DTC)
- App-based Retail Opportunities
- Using Search Engine Optimization (SEO) and Website Metadata
- Best Practices for Social Media Marketing
- Transparency in Marketing
- Footwear Retailing
- Managing Retail
- Merchandising Theory and Strategy
- Visual Merchandising and Store Layout
- Retail Technology
- Trade Shows and Consumer Shows
- Ecommerce Management And Strategy
- Strategic Pop-up Retail
- Understanding Analytics and Data-driven Retail
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