STREETWEAR ESSENTIALS
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One-Time Payment
$
999
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Full Course Access
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24+ Hours On-Demand Video
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Desktop & Mobile Access
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Earn an Parsons Certificate
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Monthly Payment Plan
(4 Months)
$
269
/Mo
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Full Course Access
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24+ Hours On-Demand Video
-
Desktop & Mobile Access
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Earn an Parsons Certificate
Monthly Payment Plan
(12 Months)
$
99
/Mo
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Full Course Access
-
24+ Hours On-Demand Video
-
Desktop & Mobile Access
-
Earn an Parsons Certificate
What's Included
LEARN ALL ANGLES OF THE STREETWEAR BUSINESS
Featuring Parsons faculty and leading industry experts.
5 Course Modules
Certificate of Completion from Parsons School of Design
20+ Hours of on-demand video
Real-life activities and simulations
Learning Objectives
After completing Streetwear Essentials, you will have an understanding of the core components of the streetwear industry, including:
- How to nurture entrepreneurial ideas in the streetwear industry
- The importance of tech packs (spec sheets), patterns, sampling, and size grading
- The business behind streetwear and its influence on the culture
- The influence of DIY culture
- The basics of manufacturing, distribution, and retail
- The history and evolution of streetwear (including various branches like athleisure, sportswear, and performance wear) and its milestone moments
- The principles behind opening pop-ups and brick-and-mortar retail locations
- Understanding collaborations and the logistics behind an effective partnership
- The pros and cons of licensing and intellectual property (IP) relationships
- The impact of social media, and digital marketing
- Sustainability in Fashion: Garment life cycles, material selection and reuse, progressive manufacturing, and consumers’ demand for sustainable practices in the products they buy.
- How to develop and engage your community
- Understanding key roles in streetwear for team-building and staffing
- The evolution of the T-shirt from ready-to-wear garments to cut & sews
- The career options, terminology, and general knowledge of the streetwear industry
- The strategy, science, and theory behind exclusivity and the “Drop”
- Current trends in streetwear design
- Strategic branding, brand building, and marketing of streetwear brands
- Using graphic identity to express social/political points of view
- The importance of authenticity in streetwear culture
- The art of linguistic and visual storytelling
- The ‘codes of streetwear’ and how to build your brand voice
- How to structure business deals
- The relative merits of global vs. local manufacturing
- Lookbooks, linesheets, product layouts and portfolios
- How to analyze the buying habits of the streetwear community for strategic marketing
- The evolution of the trade show
- Secondary streetwear markets and the reselling phenomenon
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