Yellowbrick has partnered with the Fashion Institute of Technology and Beauty Inc to introduce Beauty Business Essentials. This new online course provides a behind-the-scenes look at the business of beauty. In this 100% online and self-paced course, FIT’s world-renowned faculty and experts from Beauty Inc guide students through the major segments of the business of beauty. In addition, students who complete the online course will finish with a portfolio-ready hero product concept and receive a non-credit Certificate of Completion from FIT.
Beauty Business Essentials consists of five modules: Beauty Industry Entrepreneurship And Intrapreneurship, Product Development And Production Management, Building A Successful Beauty Brand, Beauty Business Marketing Strategies, and Retailing And Distribution. Students complete activities, assignments, and quizzes in each module to gain a deeper understanding of industry practices and potential career opportunities. In addition, course instructors include Virginia Bonofiglio, Assistant Professor and Associate Chairperson of Cosmetics and Fragrance Marketing at FIT. Industry experts also include Christine Chang and Sarah Lee, founders of Glow Recipe, Karen Chambers, VP of Iman Beauty, Ian Ginsberg, CEO of C.O. Bigelow Apothecaries, and Fenton Jagdeo, founder of FACULTY.
This online course is perfect for people at all career stages. Enthusiasts searching for a way to turn their passion into careers will learn about the different opportunities available in the beauty business. Furthermore, industry veterans will strengthen their knowledge and expand their skill sets. Seasoned professionals looking for an industry refresher will gain insight into new trends in the market. No matter where you are in your beauty industry journey, Beauty Business Essentials will help you take your career to the next gear.
ABOUT OUR PARTNERS
FIT is a leading educator in cosmetics, fragrance, design, fashion, and art. The New York-based university has provided industry-defining instruction for over 75 years.
Beauty Inc is the go-to source for coverage on beauty. Beauty Inc is the preeminent authority up to the minute industry news and trends. They have six printed issues per year, a weekly digital publication, and have reports in WWD.
ONLINE COURSE OUTCOMES
Graduates of Beauty Business Essentials can expect to complete the online course with an understanding of:
- Basic branding principles and marketing strategies to launch a beauty brand concept
- The beauty product development process
- How brands establish retail and distribution strategies
- How successful brands have taken a concept to market
As part of their course work, graduates who finish the course will have a beauty-based hero product concept for their portfolios.
NOTABLE CONTRIBUTORS
Virginia Bonofiglio is an Assistant Professor and Associate Chairperson of Cosmetics and Fragrance Marketing at FIT, where she’s used her 40 years of beauty industry experience to develop the curriculum for the Cosmetic & Fragrance Marketing program, as well as a specialized certificate program in perfumery.
Christine Chang and Sarah Lee founded Glow Recipe in 2014. The pair previously worked together at L’Oréal in South Korea before launching Glow Recipe, now one of the best-selling skincare lines in the world.
Karen Chambers is the Vice President of IMAN Beauty. She’s also a writer, editor, and multicultural beauty & wellness speaker.
Ian Ginsberg serves as the Chief Executive Officer of C.O. Bigelow Apothecaries. Ginsberg is the third generation owner of C.O. Bigelow which is the oldest pharmacy-apothecary in the United States.
Fenton Jagdeo is the co-founder and Chief Executive Officer of FACULTY, a line of modern grooming products.
IS THIS COURSE FOR YOU?
If you’re still not sure if Beauty Business Essentials is right for you, consider the following questions:
- Do have an interest in the business side of beauty, but you don’t know how to get started?
- Do you want to launch your own beauty brand or beauty product?
- Interested in pursuing an education in beauty, but don’t want to commit to a traditional university program?
- Are you in another career and considering a change into the business industry?
- Are you a licensed Professionals or career MUA’s looking to expand your skillset?
- Have you worked in the business of beauty for years and feel like you could use a refresher?
If you’re interested in more information, head over to Beauty Business Essentials and sign up to receive a video preview and our course catalog.
