In partnership with Fashion Institute of Technology and Beauty Inc, Yellowbrick has launched its newest online course, Beauty Business Essentials. Beauty Industry Entrepreneurship And Intrapreneurship is the first of the five course modules featuring expert insight from FIT faculty and insiders from Beauty Inc. At the end of the course, students will have a portfolio-ready hero product concept. They will also receive a non-credit Certificate of Completion from FIT.
Beauty Industry Entrepreneurship And Intrapreneurship provides an overview of the history and evolution of the beauty industry. The module will touch on the industry’s expansion into personal categories such as oral and body care, wellness, technology, and genderless cosmetics. Industry experts also define managerial and leadership skills needed to succeed in the beauty industry.
KEY CONCEPTS OF MODULE 1
Students of Beauty Business Essentials can expect to complete the first module of the online course with an understanding of:
- The Evolution Of The Beauty Industry
- The Beauty Business Landscape
- Business Models
- Management And Leadership Skills
- Team Building
- Diversity And Inclusion In The Industry
- Culture And Purpose
NOTABLE CONTRIBUTORS IN THIS MODULE
Linda Treska is the CEO of the waterless cosmetics brand, Pinch of Colour. With over 20 years in the beauty business, Treska founded Pinch of Colour in 2016. The brand is environmentally driven as none of their products contain water, instead of conserving it for drinking.
Christine Chang and Sarah Lee founded Glow Recipe in 2014. The pair previously worked together at L’Oréal in South Korea before launching Glow Recipe, now one of the best-selling skincare lines in the world.
Ian Ginsberg serves as the Chief Executive Officer of C.O. Bigelow Apothecaries. Ginsberg is the third-generation owner of C.O. Bigelow which is the oldest pharmacy-apothecary in the United States.
IS THIS COURSE FOR YOU?
If you’re considering Beauty Business Essentials but still unsure if its right for you, ask yourself the following:
- Would you like to learn about the history of beauty and how it’s evolved into the multi-billion dollar industry it is today?
- Are you unsure about where you can make the biggest impact in beauty and want to learn about the different sectors?
- Do you want to launch your own beauty brand or beauty product, but you’re not sure what it takes to lead or manage a business?
- Do you have an idea you want to take to market and would like to learn about turning that idea into a hero product?
If you’d like more information on Beauty Business Essentials, module 1, or the upcoming modules, check out Beauty Business Essentials and sign up to receive a video preview and our course catalog.
