- The evolution of the beauty industry
- The beauty business landscape
- Business models
- Management and leadership skills
- Team building
- Diversity and inclusion in the industry
- Culture and purpose
- Cosmetic vs. medical product
- Product development
- Creating the formula: multitasking product design & techniques for designers
- Working with a cosmetic chemist
- Product testing
- Regulation of cosmetics
- Formulation
- Manufacturing processes
- Finding your suppliers & sourcing
- Costing beauty products
- Packaging
- Building your brand
- Naming your brand
- Developing identity
- Telling your brand’s story
- Branding principles, frameworks, and challenges
- Identifying the market and consumer
- Understanding your customer demographics and psychographics
- Market segmentation
- Brand communication
- Social media and influencer marketing
- Forecasting and monitoring trends
- Transparency in marketing (e.g., vegan, cruelty-free, and other certifications; points of origin; ingredient disclosure)
- Working with PR, beauty industry media, and journalists
- Retail channels
- Direct-to-consumer
- B2B, business to business
- Ecommerce management and strategy
- Strategic pop-up retail
- Understanding analytics and data-driven retail
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