“The most important point I’m going to talk on is mastering what I like to call the new language of beauty. I say ‘new language of beauty’ because the way we used to speak about it when I started seven or eight years ago was very different than it is today- especially online. When I was an editorial assistant first starting, we wrote about beauty in a way that hit at women’s fears- especially with aging. We talked about how to fix things and what you’re doing wrong,” Says Sophia Panych
Today you can’t speak like that. It’s a very different world. You need to talk about beauty in a way that’s less scary and more celebratory and fun because beauty is fun. Makeup is fun. Perfume is fun. It’s lighthearted.
We’re also much more inclusive than we’ve ever been. Inclusivity is a huge buzzword in the beauty industry right now, and for a very important reason. Magazines left out a big group of people, cultures, and races, and that’s something that we’ve been trying to be very aware of these days.
“For example, when you’re writing about hair and curls, we used to speak about curly hair as white girls with ringlets when there’s-that’s not the case at all,” Explains Panych. “Thinking about making sure you include all cultures and all different types of hair is important.”
We want to be more aware of age positivity and talk about skin care as you would fitness or health.
Not talking about skin care like have a wrinkle, it’s awful, and your life is over. Instead, talk about it in a way that’s not so dire and scary.
When writing about beauty online, it’s really important to speak about beauty in a modern way that focuses on positivity, that doesn’t focus on fear and negativity, one that focuses on health and wellness, and one that’s inclusive of all different types of beauty.
