TikTok has established itself as the go-to source for all kinds of tips, hacks, and DIY tricks. One of the most popular TikTok categories is beauty. The app has become a creative outlet for experts and amateurs. From beauty reviews to makeup application trends, TikTokers have created a thriving and accepting community.
Some content creators have been able to turn their popularity into successful personal brands. Just this year, Hyram Yarbro and Addison Rae launched their own lines. Moreover, other influencers have leveraged their followings to establish partnerships with brands and beauty entrepreneurs.
TikTok is changing the way we buy beauty. Whether implementing your marketing strategy or wanting to stand out as a beauty entrepreneur, there’s no denying that TikTok should be part of your marketing mix. As 2021 comes to a close, let’s take a look back at some of the biggest beauty trends of the year and how beauty TIkTokers translated them through content.
A Sweat-Proof Make-Up Routine
What’s worse than spending time applying make-up only to sweat it off? TikTok jarida.bby shared a routine that helps your make-up stay in place no matter how much you sweat.
She suggests moisturizing first, then applying translucent powder and setting spray before adding your primer. So far, the video has amassed 657,500 likes.
@jarida.bby
I SWEAR BY THIS #xyzcba #xyzbca #fypchallenge #makeuptutorial #makeup #nyc #fup #fy #smirk #makeuphacks #lifehack
TikTok: jarida.bby
Must-Have Product: NYX Plump Finish Setting Spray
10-Second Contour
If you want to speed up your morning make-up routine without sacrificing quality, check out Kylie Larsen’s 10-second contour video:
- First, apply contour to your forehead, above the lips, and under the cheekbones and chin.
- Then, put on your foundation as you usually would and blend.
It may look weird as she goes through the routine, but the results are undeniable.
@kyliekillzzzz late to the trend, but you can’t go wrong with a good contour #contour
TikTok: kyliekillzzzz
Must-Have Product: L.A. Girl Pro Conceal HD Concealer
Faux Freckles
Beauty and make-up are perfect for experimenting with different looks. Fake freckles are one of the most popular tutorials on TikTok, with tons of videos dedicated to the trend. There are a few different ways to get the faux freckle look. Quite a few users suggest self-tanning mousse or eyeliner. However, make-up artist and prominent TikToker, daniellemarcan, introduced a hack using brow make-up. Do your face with the brow make-up, leave it on for two hours, then blend it in.
@daniellemarcan I do this twice a week #beautyhacks #makeup #fyp
TikTok: daniellemarcan
Must-Have Product: Maybelline Tattoo Brow
Neapolitan Ice Cream Base
Don’t panic! This technique doesn’t involve any frozen desserts. The trend got its name after users pointed out its resemblance to the popular ice cream. TikToker, rikkisandhuu, has been credited with popularizing the colorful technique. First, apply a layer of concealer, cream blush, and contour from cheek to cheek. Then, strategically apply a bit of contour and concealer to the forehead and chin. Finally, finish it out with setting spray.
@rikkisandhuu by far one of the BEST contouring and highlighting techniques I have everrrr used!! 💗💗 #beautyhacks #makeuptips #contouring101 #foryou
TikTok: rikkisandhuu
Must-Have Product: Sheglam Color Bloom Liquid Blush Risky Business
CeraVe
No company has been impacted by social media as much as CeraVe. The skincare brand has been in existence since 2005 but has found a new life as a frequent feature in tutorials and reviews on TikTok. With Gen-Xers placing greater importance on skin health and self-care, many CeraVe products are suggested to treat various issues ranging from acne to eczema. However, Kerala’s salicylic acid cleanser gets the most love for its all-around use.
@jasbeautydiary Just a little guide for future CeraVe shoppers! 🙂 #skincare #skin #skincareroutine #skincareadvice #clearskin
Tiktok: jasbeautydiary
Must-Have Product: CeraVe Renewing S.A. Cleanser
Slugging
Slugging doesn’t sound like a beauty routine, but it’s gone viral as the latest trend in skincare. Originally a Korean beauty trend, slugging has become all the rage on TikTok. Dryness is a common concern, and slugging keeps your skin hydrated, especially in colder climates when dry skin typically worsens. The 4-step routine has you dampen your face, apply a serum and a light moisturizer before covering your entire face with a petroleum jelly-based product such as Vaseline or Aquaphor.
@charlotteparler
TikTok: charlotteparler
Must-Have Product: Vaseline Healing Jelly Original
The Ordinary
The Ordinary is a skincare brand specializing in clinical solutions for aging. In Summer 2021, the brand exploded on TikTok after beauty influencer Sarah Palmyra reviewed The Ordinary Argireline solution. Dubbed “botox in a bottle,” the solution helps eliminate facial lines and creases. Palmyra’s video of the solution has gotten over 42,200 likes, and the brand’s official TikTok now has more than 308,000 followers.
@sarahpalmyra Reply to @beccamedlin #botox #antiaging #beautyreview #theordinary #learnontiktok #tiktokpartner
♬ Monkeys Spinning Monkeys – Kevin MacLeod & Kevin The Monkey
TikTok: sarahpalmyra
Must-Have Product: The Ordinary AHA/BHA Peeling Solution
Glasses Concealer Hack
Concealer is a popular topic among beauty enthusiasts. Unfortunately, there isn’t a consensus on the best application method, and it’s a regular subject for TikTokers. The glasses concealer hack is the latest tip to go viral. Instead of applying it in dots, use the concealer to draw a pair of glasses on your face. Then blend it out with a damp make-up sponge. Supposedly, applying the concealer in this manner creates a better base for eyeshadow.
@serenalakkiss Glasses concealer trend🙃 What do we think of this one?! #concealerhack
TikTok: serenalakkiss
Must-Have Product: Tarte Shape Tape Concealer
Reverse Cat-Eye
It’s hard to revamp a classic. The cat-eye look has been a staple for make-up artists for decades. But beauty artist, PaintbySpencer, decided to flip the look — literally. The traditional cat-eye requires applying eyeliner to your upper lash line. You also place eyeliner on your lower lash line with the reverse cat-eye. It’s a simple trick with dramatic results.
@paintedbyspencer Love a good REVERSE cat eye 🕺🏻 #fypシ #foryou #FerragamoLetsDance #makeup
TikTok: paintedbyspencer
Must-Have Product: Fenty Flyliner Longwear Liquid Eyeliner
Pastel Eyeliner
Make-up is all about self-expression. Traditionally, eyeliner has been restricted to more muted and dull colors. But, as beauty TikTokers experiment with statement looks and brighter colors, pastel eyeliner has emerged as a favorite product. It’s a great way to add a small pop of color to your face.
@michell_aviles Pastels 💜 #Eyeliner #makeup #graphiceyeliner
TikTok: michelle_aviles
Must-Have Product: Colour Pop Colour Me Pretty Collection
To explore the beauty industry and learn about career opportunities, download Yellowbrick’s Ultimate Beauty Career Guide.
