Fashion Influencer Career Profile, Salary & Job Outlook
What does a Fashion Influencer do?
A Fashion Influencer is a content creator that has a large social media following that brands leverage for marketing. They have the ability to influence the opinion and purchase behavior of others with their product recommendations. Fashion Influencers collaborate with brands and labels to create marketing campaigns and viral social media posts.
How much does a Fashion Influencer make?
According to Glassdoor, Fashion Influencers make a national average of $55,633 or $26.75 an hour (as of June 2022). In general, micro Influencers make around $21,000 annually, with mega Influencers making $144,000 a year. This wide range also depends on skill, seniority, company, and location.
What impact does this career have towards the fashion industry?
Fashion Influencers have a built in trust with their followers, and their recommendations are taken more seriously. They market to consumers in a way that is relatable and accessible for consumers. It’s common for influencers to have a more significant impact on new product releases than paid marketing.
What is the job outlook for a Fashion Influencer?
Analysts forecast that global apparel revenue will to grow to $2.25 trillion by 2025. However, according to the U.S. Bureau of Labor Statistics (BLS), job opportunities for fashion marketing (including Fashion Influencers) are expected to grow at a rate of 10% during the 2020-2030 decade.
How to kick-off your career:
- Build your platform. Since fashion is a visual industry, Instagram or Youtube are the most used social media platforms for fashion influencers.
- Consider your audience and cater content that matches their interests.
- Explore the Parsons School of Design x Teen Vogue Fashion Industry Essentials online course.
- Download Yellowbrick’s Ultimate Fashion Career Guide.
Learn from:
Brandon Maxwell
Designer, Lady Gaga’s Stylist, Fashion Industry Essentials contributor
Related Careers:
Events Marketing Manager | Content Producer | Brand Partnerships Manager | Lifestyle Photographer | Digital Marketing Manager | Videographer | Customer Relationship Manager | Fashion Journalist | Marketing Coordinator | Copywriter | Social Media Manager | Fashion Blogger | Stylist | Model | Marketing Director | Style Editor | Brand Director | Public Relations Manager | Product Photographer
