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The advancement of technology has had an enormous impact on the music industry. As a result, musicians are now pushing the boundaries of performance and creating experiences for their fans. Yellowbrick’s Music Industry Essentials industry experts break down how music and media collide to redefine live music.
Watch the full video to learn about:
- How performance art is impacting live music
- Which artists are at the forefront of music and media immersion
- The future of music and media
The Current State of Live Music
These days, modern technology enables a person who has a message to share a story to convey that message across multiple frequencies simultaneously and stimulate people’s sensibilities with the audio, visual, and lights in an immersive experience. With the current wave of performers like Solange picking up on the recent work by progressive artists like Sanford Biggers, they’ve been blending performance art, visuals, and fine art in museums, galleries, and on stages like the Apollo. These artists are forcing the conversation between visuals, audio, music, and media.
It’s great to see artists like Solange — who don’t have to be progressive but picks up on what artists are doing and has now trail-blazed through the fine art community. Musicians will be just as experienced as stand-alone art installations in and of themselves. That creates a whole new set of fans to share some content. It’s creating connectivity between spaces and places that have never had these different types of folks.
Performance Art and Culture
Museum crowds are changing demographically, as are club crowds in terms of age and ethnicity. Now, all sorts of blend of cultures and interest are being stimulated by new music artists — who treat it completely as art and not strictly as commerce. So it’s exciting to participate in some of the stages and frameworks where art performance, visuals, music, and media are becoming one statement.
This new trend is bringing us away from the entertainment industry being just a flat screen that you sit around and watch, which is how we’ve existed for the last 50 years. Instead, entertainment is all around us now. The experience is all around us. Now, listeners want to be inside the experience, whether in a headset or physical space. There are visuals, sound, activity, and action all around us. The performances like this are some of the most exciting and innovative.
You can learn much more about how trends in music are changing and how to build a career in the music industry by checking out Yellowbrick’s Music Industry Essentials.
