Sneaker Reseller Career Profile, Salary & Job Outlook

What does a Sneaker Reseller do?

Sneaker Resellers are entrepreneurs who buy sneakers and flip them. Since sneakers become inflated goods, they generate revenue per sales transaction. They are experts in identifying what sneakers would perform well in the secondary market and when to sell. They also know the supply of high-demand or the most coveted sneakers, which helps sneaker resellers build their market or audience.

How much does a Sneaker Reseller make?

The income of a sneaker reseller varies greatly depending on their starting capital and the volume of their sneaker inventory. Their income also depends on how they decide to resell sneakers i.e. open a shop, sell online, utilize secondary market platforms. For example, some resellers have been reported to make $10,000/month through their efforts.

What impact does this career have towards the sneaker industry?

Sneaker Resellers are responsible for creating a secondary market for sneakers. The sneaker resale market is very profitable and valued at above $1 billion. Because of their power in setting profit margins, resellers are able to control what sneakers are grails or the most coveted.

What is the job outlook for a Sneaker Reseller?

While only 4% of shoes and sneakers are purchased upon release for resale, the resale market is responsible for $1.8 billion in gross merchandise value within StockX alone. There is a projected volume growth of 4.0% in the footwear market (Statista). Resellers are projected to grow alongside.

How to kick-off your career:

• Follow upcoming releases through sneaker media: Complex, Sneaker Freaker, Hypebeast, Yellowbrick Sneakers, etc.
• Understand the resale market through StockX
• Pinpoint your skillset with The Ultimate Sneaker Career Guide.
• Explore the Sneaker Essentials online course to understand the sneaker industry and how you can transform your passion into a business.

Also, feel free to check out all our courses to take the first step towards achieving your goals in the career of your dreams!

Learn from:
Jon Tang
Sneaker Essentials contributor

Experiences: Founder & Creative Director, Fronteer
Senior Designer, Collaborations & Special Projects, K-Swiss

Related Careers:

Buyer | Merchandising Coordinator | Footwear Authentication Specialist | Visual Merchandiser | Store Manager | Sneaker Order Fulfillment Associate | Customer Service Representative