“We were incredibly close with a community team. They’re part of our larger team, and we’re talking to the player every day it’s important that we’re talking the same language. What the community managers do, Destiny players support. Our social media managers, they’re the ones at the forefront,” Says Garrett Morlan.
“They have to tell the story on a daily basis when something changes really fast or we make a quick fix because of community sentiment. They’re the ones that have to listen and take it to heart. They also manage that conversation, and they take it very seriously. They are also the ones that get beat up by the internet.”
They’re the faces. They’re the ones that write the blog articles every week, and they’re the ones that communicate. The community managers are incredibly important. Not only are they our friends, but they’ve become friends and comrades to the players. But, they kind of get beat up when the players aren’t too happy.
“But we work together as our global team, and we help them bolster their message from a visual standpoint. We make sure when they’re going to communicate about a certain gameplay activity or a certain weapon that we not only just show them the weapon, but we make it look it’s absolute best,” Says Morlan.
“We make it feel right. We don’t change anything because the weapon’s already super awesome. We put it in a setting. We make it prepped and ready for a blog article or a social media blast. It’s not just a cut out of a weapon. We make sure that all of our graphics match the quality bar for everything Destiny across the board.”
That means when Destiny player support needs to send out a quick fix or a community message that the graphics feel polished and clean and hit that quality bar that’s equal to everything else.
“We work on key art for our games, the poster, a game box art, the commercials that we make, the trailers, events, things you would see at a trade show booth, at E3. Eevery single thing.”
Community is another one of those key cornerstones to what we do when we communicate our world. The graphic design is always a pillar of that. Quality to community is its equal.
