ECOMMERCE FOUNDATIONS
LEARN ALL ANGLES OF ECOMMERCE
Featuring Parsons faculty and leading industry experts.
LEARNING OBJECTIVES AND ACTIVITIES
After completing Ecommerce Foundations, you will have an understanding of the core components of an online retail business, including:
- Situational And Competitive Analyses
- Point Of Difference (POD) & Point Of Parity (POP)
- For Products And Services
- White Spaces
- Brand DNA
- Ecommerce Strategies
- Revenue & Business Models
- Ecommerce Technology And Platforms
- Shopify Tools
- Buying Plans (Merchandise Management)
- Website Goals
- Getting To Conversion
One-Time Payment: Best Value
Monthly Installment Plans:
Includes:
- Course Catalog (.pdf)
5 Course Modules
Parsons completion certificate
Real industry scenario assignments
100% online and self-paced
Easy access via mobile and desktop devices
ABOUT YELLOWBRICK
STUDENT RESOURCES
