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HOSPITALITY AND TOURISM INDUSTRY ESSENTIALS SNEAK PEEK

Instructors and industry experts

Curriculum

The program includes 6 online course modules. Each course is 3-5 hours, and is broken into several shorter lessons that students complete at their own pace. Upon successful completion of the program, students receive a non-credit certificate of completion from NYU.

1

Learn about the history and evolution of the trillion-dollar business – from hotel mergers to travel platforms to classic and unconventional ways to travel.

2

Explore destination demand management, generating loyalty for a brand, digital marketing, and hotel distribution.

3

Study types of tourism, airlines and cruise lines, attractions, destination marketing organizations, transportation, technology, and current trends.

4

Expand your understanding of hotel operations, the economics of the hotel business, hotel real estate, and alternative accommodations.

5

Explore events from festivals to conventions and gain an understanding of the vast food and beverage industry from fine restaurants to food trucks to mixology.

6

Recognize opportunities, and learn about entrepreneurship and solving problems on the path to building an innovative successful business.

Foundations of the hospitality, travel and tourism industry
Learn about the history and evolution of the trillion-dollar business – from hotel mergers to travel platforms to classic and unconventional ways to travel.
Demand Management
Explore destination demand management, generating loyalty for a brand, digital marketing, and hotel distribution.
Travel Tourism Management
Study types of tourism, airlines and cruise lines, attractions, destination marketing organizations, transportation, technology, and current trends.
Experience Management, Part 1
Expand your understanding of hotel operations, the economics of the hotel business, hotel real estate, and alternative accommodations.
Experience Management, Part 2
Explore events from festivals to conventions and gain an understanding of the vast food and beverage industry from fine restaurants to food trucks to mixology.
Innovation and Entrepreneurship
Recognize opportunities, and learn about entrepreneurship and solving problems on the path to building an innovative successful business.

You will receive enrollment instructions, course details, and related program updates from Yellowbrick after signing up.

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