- The different career paths and roles in the music industry
- Management commission and who gets paid on your team
- How to build your image and brand as an artist
- Publishing rights and registering your song
- The purpose of organizations like the RIAA, BMI, ASCAP, SESAC
- Understanding and negotiating key deals in the music industry
- Tropes & arrangement and how a producer uses them in a song
- Melodyne, Autotune, and how to record vocals on a track
- Generating revenue and creating budgets
- Tips and pitfalls on picking a management team
- How to implement contracts to protect revenue and projects
- Understanding song-split and the singer/songwriter relationship
- Key moments that made an impact in music history
- The logistics of production equipment with 360 studio tours and GeoLocation technology
- The components of an effective marketing plan and project rollout
- How digital downloads and streaming disrupted the music industry
- Using a philosophical approach to authenticity to tell your own story to create a song
- How to sketch your ideal stage plan/costume design for a live performance
- The importance of social media, print media, and music/video platforms and how they play a role in your plan
- The importance of a manager, producer, lawyer and when to acquire their services
- The development of your target audience and how to engage and grow interest
- How to market music in the new economy
- Nurturing entrepreneurial ideas in the music industry
- Understanding secondary and tertiary markets
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