What does a Footwear Editor do?
Footwear Editors or Footwear Writers craft a variety of engaging, conversational, and on-brand sneaker news for a media publication. In addition, they require diligence, speed, and a thorough understanding of sneakers and the contemporary streetwear lifestyle. Sneaker writers also report on new releases, informative and relevant stories related to sneakers, and are committed to producing timely and forward-thinking content.
How much does a sneaker writer make?
According to Comparably, these editors make a national average of $58,481 or $28.12 an hour in 2021. In general, Associate Footwear Editors make around $45,000 annually, with Senior-Level Footwear Editors making $84,000 a year.
What impact does this career have towards the sneaker industry?
Sneaker writers play a key role in shaping a media publication’s tone of voice within the footwear vertical. Moreover, they stay up to date with footwear news and trends to serve the sneaker consumer audience with narratives they care about.
What is the job outlook for a Footwear Editor?
By 2022, there is a projected volume growth of 4.0% in the footwear market. According to the U.S. Bureau of Labor Statistics (BLS), job growth in the media industry (including Footwear Editors) is projected to grow nine percent during the 2020-2030 decade (www.bls.gov).
Learn from:
Nick DePaula
Sneaker Essentials contributor, Creative Director of Nice Kicks
Bylines: Sole Collector Magazine, ESPN, The Vertical, Yahoo Sports, SoleCollector.com
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