Public Relations Manager in Footwear Career Profile, Salary & Job Outlook
What does a Public Relations Manager do?
A Public Relations Manager in footwear integrates communication strategies, cultural connectivity, and their intrinsic knowledge of the sneaker and streetwear markets to amplify sneaker product stories, partnership/energy collections and special projects. Additionally, they elevate a sneaker brand or company’s reputation by engaging the industry’s most influential audiences. This also includes top streetwear/sneaker media outlets, key accounts, influencers, key opinion leaders, celebrities, digital community forums, and extended sneaker networks. Furthermore, Footwear Public Relations Managers develop and execute communications strategies for product, energy, and special projects campaigns to successfully drive brand affinity, fuel consumer demand, and strengthen the connection with consumers through earned media, social media, and influencer content.
How much does a Public Relations Manager make?
According to Salary, Footwear Public Relations Managers make a national average of $112,253 or $53.97 an hour. In general, entry-level public relations representatives make around $51,032 annually, with senior-level public relations managers making $128,879 a year.
What impact does this career have towards the sneaker industry?
Footwear Public Relations Managers educate and empower media outlets, influencers, retailers, and more to execute innovative communication strategies that will successfully drive brand heat, attract new consumers, and convert new buyers into loyalists. In summary, they ensure a sneaker gets placed in the right outlet or people for extended coverage — helping to boost sales for a sneaker release.
What is the job outlook for a Public Relations Manager in Footwear?
The footwear market is expected to grow annually by 3.25% through 2028. Job growth in the public relations industry (including Public Relations, Footwear) is projected to grow 13% by 2030.
How to kick-off your career:
- Stay up to date on sneaker releases.
- Follow designers, creatives, colleagues, and influencers on social media.
- Build authentic relationships with people in the sneaker industry and understand how to communicate within this market.
- Download our Ultimate Sneaker Career Guide to understand the pathway into this career.
- Take the free, Sneaker Writing 101 mini-course and begin to learn how to write about sneakers.
- Explore our Sneaker Essentials online course to understand Brand Strategy & Marketing .
Learn from:
Nick DePaula
Sneaker Essentials contributor
Experiences: Founder & Creative Dieature writer at ESPN and Creative Director of Nice Kicks
Related Careers:
Footwear Editor | Copywriter | Marketing Manager | Email Marketing Specialist | Photographer | Photo Retoucher | Social Media Manager
