What does a Footwear Copywriter do?
A footwear copywriter connects with a brand’s or sneaker company’s customer base through marketing materials for multiple channels. In addition, they do this through writing high-engaging content that reflects a client’s brand voice and drives sneakers forward. Working collaboratively, a footwear copywriter ideates on concepts, stories, and copy to support campaigns and/or sneaker releases. Generally, someone who is successful in this role truly understands the sneaker brand’s customers and is able to connect with them through words.
How much does this career make?
According to Salary, Footwear Copywriters make a national average of $51,101 or $24.57 an hour. Moreover, entry-level footwear copywriters make around $30,000 annually, with senior-level footwear copywriters making $145,000 a year.
What impact does this career have towards the sneaker industry?
Footwear Copywriters are the voice of sneaker launches. Most importantly, they create copy for sneakers that inspires, informs, and delights sneaker customers. Their words are front-facing for customers including product descriptions, social media captions, and ads. In general, a copywriter’s concept and work can lead and define copy and content strategies for new developments for a sneaker brand.
What is the job outlook for a Footwear Copywriter?
The Footwear market is expected to show a volume growth of 4.0% in 2022. According to the U.S. Bureau of Labor Statistics (BLS), job growth in the fashion design industry (including Footwear Copywriters) is projected to grow one percent during the 2018-2028 decade.
Learn from:
William Zeitz
Sneaker Essentials contributor, Waz Inc.
Founder & Creative Director, Waz Inc.
Related Careers:
Email Marketing Specialist | Marketing Manager | Photographer | Photo Retoucher | Public Relations | Social Media Manager | Footwear Editor
