Digital Distribution Strategist Career Profile, Salary & Job Outlook
What does a Digital Distribution Strategist do?
Digital distribution strategists identify and execute off-channel marketing opportunities. They oversee and conceptualize SEO strategy and optimize content for improved search results. In addition, strategists manage content calendars and ensure that content goes live at the optimal time.
How much does this career make?
According to Ziprecruiter, Digital Distribution Strategists make a national average of $59,361 or $28.54 an hour (as of March 2022). Entry-level digital distribution strategists make around $42,000 annually, with senior-level digital distribution strategists making $94,500 a year. Of course, this wide range also depends on skill, seniority, company, and location.
What impact does this career have towards the television industry?
Digital distribution strategists are a direct line to viewers and consumers. They have their ears to the ground and possess a deep understanding of their audience. They decide when and how content is presented and delivered to viewers.
What is the job outlook for this career?
Analysts forecast that television revenue will grow to $231 billion by 2024. In addition, according to the U.S. Bureau of Labor Statistics (BLS), job opportunities in the marketing field (including Digital Distribution Strategists) are expected to increase by 10% this decade.
How to kick off your career:
- Follow your favorite networks on social media and study how they release content.
- Explore the NYU x Rolling Stone x IndieWire Film + TV Industry Essentials online course.
- Download Yellowbrick’s Ultimate Television Career Guide.
Learn from:
Maisha Closson
Film & TV Industry Essentials contributor,
Executive Producer of The L Word: Generation Q
Related Careers:
Publicity Director | Social Marketing Coordinator | Sales Planner | Marketing Assistant | Sales Agent | Marketing Director
