Digital Sales Director Career Profile, Salary & Job Outlook
What does a Digital Sales Director do?
A digital sales director researches sales leads and strategizes to convert leads to viewers. They use analytics to inform strategy. Directors help monitor the metrics and results of the paid social campaigns to understand which tactics and audiences drive the most activity and engagement. They monitor competitors and industry trends and identify beta testing and opportunities for their work shows.
How much does this career make?
According to Glassdoor, Digital Sales Directors make a national average of $141,598 or $68.08 an hour (as of April 2022). This position is managerial, and salaries currently range between $66,000 (25th percentile) to $316,000 (75th percentile). This wide range also depends on skill, seniority, company, and location.
What impact does this career have towards the television industry?
Digital sales directors leverage social media and analytics to market shows to wider audiences. They enable the marketing teams behind shows to directly engage with viewers.
What is the job outlook for this career?
Analysts forecast that television revenue will grow to $231 billion by 2024. In addition, according to the U.S. Bureau of Labor Statistics (BLS), job opportunities in the marketing field (including Digital Sales Directors) are expected to increase by 10% this decade.
How to kick off your career:
- Study advertisements and trends on social media.
- Explore the NYU x Rolling Stone x IndieWire Film + TV Industry Essentials online course.
- Download Yellowbrick’s Ultimate Television Career Guide.
Learn from:
Maisha Closson, Film & TV Industry Essentials contributor,
Executive Producer of The L Word: Generation Q
Related Careers:
Publicity Director | Social Marketing Coordinator | Sales Planner | Marketing Assistant | Sales Agent | Marketing Director
