SNEAKER ESSENTIALS

Learn All Angles of the Sneaker Business

Featuring FIT faculty and leading industry experts from top sneaker brands

WHAT YOU WILL LEARN

      After completing Sneaker Essentials, you will have an understanding of the complete sneaker industry, including:

  • The history of sneakers and context that led to key innovations
  • The importance of the shoe last in the creation of a shoe
  • Sneaker parts and logo placement
  • The purposes of a design calendar and design brief
  • Sequencing of sketching, drafting and prototyping in the design cycle
  • Key types of tools and production equipment used in the creation of sneakers
  • Framework for comparison of different sneaker construction techniques
  • The difference between trade shows and consumer facing conferences
  • Pattern making, pattern grading, and fit
  • The quality control process in manufacturing
  • The various career paths available in the sneaker industry
  • How to create a mood board to show themes and color ideas
  • Traditional and alternative distribution channels
  • How to analyze the resale market and aftermarket product value
  • How to create a brand story and identify brand attributes
  • Methods boutiques use to differentiate themselves and drive growth
  • The role of traditional and non-traditional tactics in brand building and marketing
  • The role of sneaker media and influencers in modern marketing and branding
  • Marketing tactics across media channels
  • Endorsements and collaborations
  • How to develop your own personal brand
  • How to create your own high-quality digital media
  • How to develop a career plan to achieve your goals
View more

One-Time Payment: Best Value

One-Time Payment | Total: $999

Monthly Installment Plans:

4 Monthly Payments of $269 | Total: $1,076
12 Monthly Payments of $99 | Total: $1,188

Includes:

  • Course Catalog (.pdf)
  • 6 courses
  • 20+ hours of on-demand video
  • Certificate of Achievement from FIT
  • Access on desktop and mobile
  • Facilitated group community
  • Q&A with industry leaders

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