Featuring
FUNDAMENTALS OF GLOBAL SPORTS MANAGEMENT
LEARN ALL ANGLES OF THE SPORTS BUSINESS
Featuring NYU faculty and leading industry experts.
LEARNING OBJECTIVES AND ACTIVITIES
After completing Fundamentals of Global Sports Management, you will have an understanding of the core components of the business of the sports industry, including:
- The different career paths and roles in the sports industry and sports finance
- Nurturing social entrepreneurial ideas in the business of sports
- The use of Blockchain in sports
- The Transformative Power of Sport
- The psychology and sociology of sports and society
- The business behind youth sports and its influence on the economy
- Technology and digital disruption in sports
- Methods of generating sports revenue
- Sports marketing and using CRM to make marketing campaigns more personal
- The execution of the Four Ps and developing the sports marketing mix
- The critical characteristics of sport
- Sports brand building
One-Time Payment: Best Value
Monthly Installment Plans:
Includes:
- Course Catalog (.pdf)
6 Courses
Certificate of Completion from New York University
20+ Hours of on-demand video
Real-life activities and simulations
360 stadium tours with GeoLocation Technology
Easy access via mobile and desktop devices
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