Looking for a Media Career in the Sneaker Industry?
If you’re looking for a career in sneaker media, first and foremost, you have to know about sneakers. That might seem obvious. But there are many experienced, knowledgeable people in sneaker media nowadays. If you don’t know what you’re talking about, we will know pretty quickly, and you will not last. It’s that simple.
You need to be passionate about your sneaker education. This is not a field that you can just walk into without knowing what you’re talking about. Sneakers can be two different types of products. If you’re wearing them on the court, on the field, or for any athletic activity, they’re performance products. But if you’re not, they’re fashion products. You’ve got to look at it that way.
If you’re getting into the content business, you need to know how to write. You need to know how to speak. If you want to be on camera, you have to know how to hold yourself on camera. You have to know how to interview people. You need to know how to use a camera, edit, and set up a shoot.
It’s no different from any other content creation angle or subject. Any skill that you would get from a media curriculum at any reputable college or university will get you where you need to be. But in order to get over the hump, you have to know your sneakers, and that’s where online sneaker education comes in.
