ECOMMERCE FOUNDATIONS COURSE
–
Parsons faculty, together with entrepreneurs, industry experts and specialists from Printful and Shopify, uncover how to design a seamless, ecommerce enterprise. This e-commerce industry course covers a wide range of topics, including creating a marketing strategy, building a digital brand, designing a customer journey, optimizing SEO tools and paid media, analyzing data and KPI reporting, and understanding distribution and logistics, among others.
–
100% ONLINE
Build Your Digital Brand
Self-paced assignments and hands-on projects reinforce critical knowledge and help develop skills in key areas.
- Create a Marketing Strategy
- Design a Customer Journey
- Build a Buying Plan
- E-tail Design
- Revenue Reporting
Enter your email to get a sneak peek video and more details.
96% of our students would recommend this program to a friend
Build your ecommerce business.
On YOUR schedule.
–
The e-commerce industry essentials program includes 5 online course modules, and related skill-building activities. Each module is 3-5 hours, and is broken into several shorter lessons that students complete at their own pace. Students earn a non-credit certificate of completion from Parsons.
INSTRUCTORS AND INDUSTRY EXPERTS
–
–
Previous
Next
BUILD EXPERTISE
Learn from leading academic and business experts with on-demand video lessons, and develop real-world skills through self-paced projects and assignments.
GAIN INSIGHT
Gain practical understanding through real-world case studies and examples, and get first-hand tips and advice on how to achieve your career goals from the biggest names in the business.
SET YOURSELF APART
Earn a Certificate of Completion from the world-renowned Parsons, the #1 ranked art and design school in the US, to add to your profile and help you stand out from the crowd.
Curriculum
–
–
Understand the ecommerce marketplace by exploring your industry competition, identifying your customers, and learning about different ecommerce platforms like Shopify — all while establishing your revenue model and creating a buying plan.
Learn the power of branding by designing your own e-tail website through wireframes, content marketing, and product photography while understanding what makes a successful site and defining your website goals.
Discover how to use online marketing strategies like SEO, paid media, and influencer marketing to reach your customer. Ideate a brand identity from packaging and design to brand messaging.
Ideate a customer experience that communicates a brand mission and values that reach your target audience through building a customer journey, brand storytelling, UX design, and the importance of customer service.
Learn the ins and outs of distribution and logistics, focusing on fulfillment tools and shipping, while understanding digital solutions and tools used for measuring and tracking key metrics from page views to revenue reports.
Understand the ecommerce marketplace by exploring your industry competition, identifying your customers, and learning about different ecommerce platforms like Shopify — all while establishing your revenue model and creating a buying plan.
Learn the power of branding by designing your own e-tail website through wireframes, content marketing, and product photography while understanding what makes a successful site and defining your website goals.
Discover how to use online marketing strategies like SEO, paid media, and influencer marketing to reach your customer. Ideate a brand identity from packaging and design to brand messaging.
Ideate a customer experience that communicates a brand mission and values that reach your target audience through building a customer journey, brand storytelling, UX design, and the importance of customer service.
Learn the ins and outs of distribution and logistics, focusing on fulfillment tools and shipping, while understanding digital solutions and tools used for measuring and tracking key metrics from page views to revenue reports.
What Students Say About Yellowbrick Courses
–
I have become confident to seek applications to international universities including Parsons School of Design, to study Industrial Design (MFA).
Previous
Next
GET MORE INFO
Enter your email to receive a sneak peek video and more details.
Enter your email to receive a sneak peek video and more details.
ABOUT YELLOWBRICK
STUDENT RESOURCES
