New Frontiers in Ecommerce: Live Shopping and Community-Building: Live Shopping as a Community Experience
Learn how live shopping and community building can provide you with the information and context needed to enhance your ecommerce shopping experience.
With live shopping, something that is incredibly valuable is understanding your communities on a deeper level. Communities are changing every hour, every minute, and every day.
I think one of the most beautiful things about live shopping events is that you’ll be able to understand what your audience is thinking, what they’re asking from you, and what they’re doing in real-time. In a way, that feels holistic and allows you to put context to the situation.
For example, we had one women’s health brand that used our solution a few months ago. We wanted to understand a little bit more about this customer. People think that live shopping events and live shopping are only for digital-first brands that are innovative and easy to sell. Such as a makeup or skincare company. However, what we’re noticing is that if you can build a community and engage, live shopping is for you.
This brand made use of a lot of our engagement modules. They asked a lot of questions and triggered a lot of polls within the live shopping experience. One of the great takeaways was they found out that 54% of their audience was first-time moms.
Now that not only is insightful information to target the rest of your live shopping event but is helpful for future events and to figure out what kind of products you want to launch later on.
Data is something that I think we’re all a little bit wary of. However, insights, context and information from your community, especially in real-time, really are priceless.
