LEARN ALL ANGLES OF THE FASHION BUSINESS
Featuring Parsons faculty and leading industry experts.
LEARNING OBJECTIVES AND ACTIVITIES
After completing Fashion Business Essentials, you will have an understanding of the core components of the retail fashion business, including:
The Evolution of the Fashion System
Building from Product to Collection
From Idea to Business
Identifying the Consumer
Supply Chain
Costing Production
Range Planning
Sourcing Production
Transparent and Sustainable Sourcing
The Future of Retail: AR, VR, MRl
Working with Manufacturers
How to Manage Production
How to Communicate with Factories
The Tech Pack / Size Grading
Building the Brand
PR and Communication
Developing Identity
Telling the Story
The Licensing Business
Creating a Web Presence
Marketing Wholesale
Creating Labeling
Wholesale, DTC, App-based Retail
Web Strategy Metadata and SEO
Best Practices in Social Media Marketing
Transparency in Marketing
Managing Retail
Merchandising Strategy
Trade Shows and Trunk Shows
Ecommerce Management and Strategy
Strategic Pop-up Retail
Analytics and Data-Driven Retail
View more
One-Time Payment: Best Value
One-Time Payment | Total: $999
Monthly Installment Plans:
4 Monthly Payments of $269 | Total: $1,076
12 Monthly Payments of $99 | Total: $1,188
Pay with Affirm
Includes:
Course Catalog (.pdf)
5 Courses
Parsons completion certificate
24+ Hours of on-demand video
Career-focused activities
Final portfolio project
Easy access via mobile and desktop devices
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