MARTkd: Conversation With a Sneaker Design Director/Program Manager

Yellowbrick on June 7, 2020

Exclusive Conversation | MARTk’d Series: Episode 5 of 6

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Having a career in the sneaker industry is something that a lot of people dream about. Whether it’s designing a shoe or creating the blueprint for a sneaker boutique, the career opportunities are plentiful. Knowing the types of jobs that are available in an industry you are passionate about working in is important. Yellowbrick recognized that early and created Sneaker Essentials. Sneaker Essentials is a course created by F.I.T. faculty, Complex and sneaker industry experts designed to give students an inside look at the sneaker industry. 

While there are plenty of opportunities for a career in sneakers, it’s no secret that the industry is a male dominated field. While women are definitely represented, the majority of the positions are filled by men. Enter Liz Connelly and Cheresse Thornhill…trailblazers in the world of sneakers. They recognized the need to educate more women in the space and created a way to make that happen. They are the founders of S.E.E.D, an intensive sneaker program designed to teach young women the logistics behind sneaker design. From the idea of the design to the production, Liz and Cheresse decided that creating a lane for women in the sneaker industry was key. They recently sat with Yellowbrick’s own Dion Walcott to discuss their journey, the ins and outs of sneaker design and project management.

This episode, sponsored by ENVSN, focuses on women in the sneaker industry and what it takes to make that happen. Special thanks to ENVSN, a multi-dimensional community, committed to the professional and self-development of Gen Z and millennial adapters and their aficionados. The founders, Sharifa Murdock and Laura Stylez, created a platform that helps young women thrive and grow into their best selves. For more information about ENVSN, follow them on Instagram at @envsn and visit envsnfestival.com for upcoming festival info. 

 If you missed the live presentation, leave your email above to gain access to the replay ink.  

For more information about ENVSN, visit: 

ENVSNFest.com

@ENVSNFest on Instagram

MARTkd: Understanding Creative Entrepreneurship

Yellowbrick on June 7, 2020

Exclusive Conversation | MARTk’d Series: Episode 2 of 6

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The MARTk’d Webinar series is a 6-part series with some of the industry’s top entrepreneurs, designers, managers, and even NBA stars. Identifying a problem and creating a solution plays a major role in entrepreneurship. A lot of the businesses across industries like Sneakers, Sports, and Streetwear were created as the solution to a problem. Companies like Uber and AirBNB were the multi-million dollar solutions to everyday problems. Entrepreneurship is an option in a variety of industries, it’s just a matter of finding the “why”.

As we continue through the MARTk’d series, Episode 2 focuses on creative entrepreneurship. Host Dion Walcott sits with The Kickback Founder Jayscale (Jamal Burger) and Community Relations Programmer Mac (Macaulay Madrigal). The Kickback is a Toronto-based charity that uses sneakers to empower teenagers to do well. The shoes are not just given to them but there are activities, events, mentorship programs and DIY workshops that engage the students. Earning a pair of fresh kicks is just a perk. This is not only about sneakers but about building a community that focuses on support and encouragement to help participants navigate through life and school/work. Jayscale and Mac spoke to their journey and how they turned their passion for sneakers into an A1 organization that inspires. 

 If you missed the initial replay, drop your email in the space above for access to the replay link.

MARTKD Series | Celebrating Artists like Athletes

Yellowbrick on May 28, 2020

Webinar Series: Celebrating Artists Like Athletes (Episodes 1-6)

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Trying to stay motivated and focused is a major key during the Pandemic of 2020. With limited movement, the Internet has become a major  source for information and motivation. The Martk’d Webinar Series was carefully crafted to give you access to the information and the tools you need to stay sharp.  

This six episode series is hosted by Yellowbrick’s own Dion Walcott and includes heavy hitters like Dr. D’Wayne Edwards, Alexander John, Dee Wells, Sean Williams, Treis Hill, Katrinaa Lopes, Jayscale, Mac, Cheresse Thornhill, and Liz Connelly. 

Episode 6, has been rescheduled and a new date will be announced shortly. You can check back for update information or follow the Yellowbrick social channels for more information. In the meantime, you can register for access to the recap playlist of episodes 1-5 by adding your email to the “Register Now” field above. 

Otis x Jeff Staple Launch Investment Shares of the Nike SB Dunks Collection

Yellowbrick on March 4, 2020

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Sneaker Culture comes with a lot of moving parts. It’s not just about what’s trending and what’s dropping at the moment. The sneaker industry is a booming business and there are a lot of ways to cash in. When you mix history and actual factual epic moments in, these are the things that make sneaker culture what it is. There are many players involved, brands behind the madness and stories to be told. We’ve watched buying sneakers turn into a “thing”, sneaker releases become like holidays and feelings described as being “like Jordans on Saturdays”. When did that happen? Sneaker culture is evident in all aspects of our lives and it is important to keep up with its evolution. Jeff and Otis have teamed up to take sneaker culture to another level. 

Jeff Staple, the founder and creative director of Staple Design, plays an integral role in sneaker culture, and so does Otis. They both are pioneers in areas of sneaker culture that have pushed the needle up on the culture-o-meter. The two have paired up to launch shares of the Nike SB Dunks Collection. 

Wait. Shares? 

Yep. Shares!

The Nike SB Dunks Collection is now available for purchase via the Otis App. The collection includes 5 famed Nike SB lows that have impacted sneaker history in some way shape or form. The NYC Pigeon, Heineken Dunks, What the Dunk, Raygun Dunks, and the first all suede Bison dunks are all available at $25 per share and there are 1,000 shares available for purchase. Jeff is a major Sneakerhead and he handpicked the pairs for this collection. 

Aside from the actual sneakers, the Otis x fnnch collection is also up for grabs. Each share costs $40 and there are 1,000 shares up for grabs. This collection is a series of custom-commissioned artworks by San Francisco’s street artist fnnch. His works include Three Cans of LaCroix, Greatest Hits, and Sneakers. Oddly enough, the Sneakers paintings are his personal rendition of the Nike SB Dunks from the collection. 

Sneakers have become more than just footwear, they are an investment. Whether it’s a purchase of shares on the Otis app or getting a job in the sneaker industry, there’s more to sneaker culture than meets the eye. For more information on how you can turn your passion for sneakers into cash, visit Sneaker Essentials dot com. 

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