About Marketing and Producing Performing Arts Theater
With the right education, you can learn how to sell a theatrical production to the largest audience and increase your profit margins.
As a performing arts producer, it’s not just about producing a good story to release to the public; it’s about finding the best team to promote the play and sell it to the public. That’s what people are interested in, the next part that their favorite action star or romance debutant is doing. A performing arts education can teach you how to pick the right team to handle each particular job. With the right people in the right places, you can have more exposure and build up a bigger audience.
To support the author and creative team in performing arts, you need to have your advertising reach your audience through all your marketing channels. Most people have a smartphone and other smart devices, so they often check in on Facebook and Instagram to see what is happening in entertainment and their friends’ and family members’ lives. The advertising team, marketing team, social media/digital media team, and the management team are the ones to sell the show to the public by presenting the starring actors and actresses to their audience.
Advertising and marketing the stars to the audience has nothing to do with the creative elements but more so the artistic ones. After the audience is brought together, the artistic element is passed over to those stars to practice their artistry. As the producer and sometimes the press representative, I have weekly meetings with my teams to follow their direction in the promotion strategy. With technology evolving, social and digital media has played a large part in the promotion efforts. Online performing arts education will help you find success in the entertainment industry.
