What does a Packaging Designer do?

A packaging designer guides the design process of cosmetics packaging. They develop, design, and execute a concept for noticeable and engaging packaging materials. Packaging Designers use graphic design elements like shape, color, logos, and typography to create packaging that is practical and attractive to consumers.

How much does this career make?

According to Ziprecruiter, Packaging Designers maintain a national annual salary of $71,135, which is an hourly wage of $34.20. Entry-level packaging designers start around $50,000 annually. In contrast, senior-level packaging designers make an annual average of $105,000. The range in salary widely depends on factors including skill and seniority level.

What impact does this career have towards the beauty industry?

Packing Designers are responsible for communicating a brand’s story and identity. They allow brands to connect with consumers aesthetically and emotionally. Packaging Designers tap into current market trends to inform their storytelling. However, they also have to predict future shifts in consumer perception.

What is the job outlook for a Packaging Designer?

Beauty revenue is forecasted to be worth $480.4 billion by 2030. According to the U.S. Bureau of Labor Statistics (BLS), job opportunities in the field (including Packaging Designers) are expected to increase at a rate of 19% during the 2019-2029 decade.

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